increase in wages and a decrease of philanthropic giving, Cookie Cart Needs a way to stay on top of funding
THE PROBLEM
Intuitive by nature
90% of sales are repeat customers. It is imperitive to create a simple eCommerce flow for our users to purchase the cookies in as few of clicks as possible.
Intentionally Clean
The screens and flow should be free of unneccceary clutter. The clean, fresh look speaks to the brand and allows for busy users to purchase cookies with ease.
Grounded in the mission
Cookie Cart is a non-profit working in the Twin Cities to provide a first job experience to youth in the area, and personal and professional training and leadership skills.The excitement, fun, and passion you see from the storefronts is needed on the website.
THE GOAL
Clarity in e-Commerce cookie selection will lower hassles for users, and increase cookie sales by 20%
RESEARCH
Gathering all the ingredients
Site Visit
To gain a better understanding of Cookie Cart, I volunteered with their employees to learn more first-hand about their process and of course - make some delicious cookies!
Competitive analysis
Conducted a competitive analysis with other mission-driven eCommerce shops, to prioritize and validate a smoother eCommerce flow.
e-commerce flow
Taking information and metrics from interviews and the competeive analysis, I mapped the current and recommended eCommerce flow.
USER TESTING
Iterate, Validate, and gather feedback
90%
usability rate
2/3
of users wanted to add a donation before they were prompted to do so
100%
of users felt connected to the youth and could explain why
NUMBER OF CLICKS REDUCED BY
HALF
