increase in wages and a decrease of philanthropic giving, Cookie Cart Needs a way to stay on top of funding
Intuitive by nature
90% of sales are repeat customers. It is imperitive to create a simple eCommerce flow for our users to purchase the cookies in as few of clicks as possible.
The screens and flow should be free of unneccceary clutter. The clean, fresh look speaks to the brand and allows for busy users to purchase cookies with ease.
Grounded in the mission
Cookie Cart is a non-profit working in the Twin Cities to provide a first job experience to youth in the area, and personal and professional training and leadership skills.The excitement, fun, and passion you see from the storefronts is needed on the website.
Clarity in e-Commerce cookie selection will lower hassles for users, and increase cookie sales by 20%
Gathering all the ingredients
To gain a better understanding of Cookie Cart, I volunteered with their employees to learn more first-hand about their process and of course - make some delicious cookies!
Conducted a competitive analysis with other mission-driven eCommerce shops, to prioritize and validate a smoother eCommerce flow.
Taking information and metrics from interviews and the competeive analysis, I mapped the current and recommended eCommerce flow.
Iterate, Validate, and gather feedback
of users wanted to add a donation before they were prompted to do so
of users felt connected to the youth and could explain why
NUMBER OF CLICKS REDUCED BY