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increase in wages and a decrease of philanthropic giving, Cookie Cart Needs a way to stay on top of funding

THE PROBLEM

Intuitive by nature

90% of sales are repeat customers. It is imperitive to create a simple eCommerce flow for our users to purchase the cookies in as few of clicks as possible.

Intentionally Clean

The screens and flow should be free of unneccceary clutter. The clean, fresh look speaks to the brand and allows for busy users to purchase cookies with ease.

Grounded in the mission

Cookie Cart is a non-profit working in the Twin Cities to provide a first job experience to youth in the area, and personal and professional training and leadership skills.The excitement, fun, and passion you see from the storefronts is needed on the website.

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THE GOAL

Clarity in e-Commerce cookie selection will lower hassles for users, and increase cookie sales by 20%

RESEARCH

Gathering all the ingredients

Site Visit

To gain a better understanding of Cookie Cart, I volunteered with their employees to learn more first-hand about their process and of course - make some delicious cookies!

Competitive analysis

Conducted a competitive analysis with other mission-driven eCommerce shops, to prioritize and validate a smoother eCommerce flow.

e-commerce flow

Taking information and metrics from interviews and the competeive analysis, I mapped the current and recommended eCommerce flow.

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USER TESTING

Iterate, Validate, and gather feedback

90%

usability rate

2/3

of users wanted to add a donation before they were prompted to do so

100%

of users felt connected to the youth and could explain why

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NUMBER OF CLICKS REDUCED BY

HALF

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