Cookie Cart

Website Redesign: eCommerce

The Challenge

Cookie Cart is a non-profit working in Minneapolis and St. Paul to provide a first job experience to youth in the area, as well as personal and professional training and leadership skills. With the increase in wages and a decrease of philanthropic giving across the nation, Cookie Cart grappled with the question of how to stay on top of funding?

The Goal

In the next 5 years, Cookie Cart wants to increase their cookie sales revenue by 20%, making their revenue 50% philanthropy and 50% sales. Specifically, they would like to increase their sales through a redesigned eCommerce website.

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User Flow

Because this is not just a place to buy cookies, but also has a mission and ways to get involved, it was important to ensure everyone who would be interacting with the site was able to do so in a smooth process. 

Wireframes

To start, I developed the cookie selection page. I imagined I was walking into the bakery and looking at all the delicious cookies in the large class case and choosing the dozen that I was going to bring home with me. I wanted there to be a way to add cookies to the bag, but not leave the page, and continue to add to the bag - seeing what you already have, and how many more would get you to a dozen. I created a drawer concept to come up from the bottom of the page, allowing the user to visually see the cookies and continue to shop. 

Cookie Details Wireframe.jpg

UI Design

From my wireframes, I started to develop a UI design concept. I want the page to exhibit the fun, youthfulness of the brand, yet practically have calls to action for each user flow. 

Cookie Selection.png

User Testing

I conducted moderated user tests and user surveys.

Some key results were: 

9 out of 10 users found the website usable

100% of moderated users were able to purchase cookies 

2/3 of users wanted to add a donation before they were prompted to do so

100% of moderated users felt connected to the youth and could explain why - whether through the design, photos, etc.

Users were asked to describe the site in three words, and this is what they said: